Patagonia - Case - Harvard Business School

 

patagonia case study

Blog. 19 July Summer content playlist: 15 essential resources for business professionals; 19 July Summer content playlist: 12 must-have resources for educators. The company’s mission statement declares their determination to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. Patagonia’s business practices reflect its mission to reduce harm to the environment or if it is classic case of green marketing. In this case study of Patagonia’s organic cotton line, the implementation and enforcement of environmental and labor standards the company uses will be evaluated.


Patagonia, Inc. (clothing) | Case Study Template


Some of our direct customers people who order from our catalog or Patagonia. In order to evaluate patagonia case study Patagonia can reduce plastic in our supply chain we conducted several tests at our Distribution Center DC and surveyed our customers, patagonia case study.

If we eliminated the use of polybags, garments would be damaged, resulting in both financial and environmental costs. Energy, water and resources are used to make each product and we want them to be worn. A damaged product that is unwearable has a far greater environmental cost patagonia case study manufacturing a polybag. Products are picked in the warehouse, sent to packing stations and then to outbound mail via conveyor belts.

This system allows us to ship packages with the greatest efficiency, especially during busy periods like sales and holidays. Each Patagonia product we sell is packaged in a polybag at the finished goods factory and arrives at our DC in cartons. The boxes that arrive from the factories are often broken, torn, or open upon arrival. This exposes finished products to dirt, moisture and damage. The polybag protects the product from becoming dirty or damaged at the factory, during transit to the DC and while the product is stored, processed and packed at the DC.

Additionally, the polybags keep stored products clean in the wholesale and retail environments. It is essential for the product to remain protected in each of these supply chain steps. Currently, Patagonia does not have specific requirements for the size and type of polybags used by our finished goods factories and the polybags in use do not contain recycled content.

Despite the patagonia case study of polybags, they are perceived as waste by many customers and employees. Shipping journeys can be patagonia case study. Polybags protect our products even if the box is damaged in transit. Objective: Determine if it is possible to completely eliminate the use of polybags without incurring damage to products that would make them unsellable, patagonia case study. Result: Products were damaged when they were run through the shipping system in Reno without a polybag.

This indicated that it is not possible to process products in the Reno DC without polybags. Test: We ran 40 un-bagged, tied products through the Reno picking system in order to measure the damage incurred. All of the products were returns from the retail stores in pristine condition with hang tags attached. We folded and tied each of the 40 products with paper ribbon and placed the pick labels on both the product and the hang tag to determine where it was most effective.

We also found the placement of the pick label to patagonia case study a challenge. The pick label did not stick to 12 of the 40 materials. In a real product order, the pick label cannot be placed on the hang tag because it will cover up the bar code for the product that must also be scanned in the outbound product packing process.

Objective: Determine if paper mailers are effective shipping containers in order to eliminate the use of plastic mailers. Our mailer bags are recyclable, but usually must be taken to specific receptacles for plastic film recycling, such as those located in grocery stores. Result: Both brands of paper mailers we tried suffered patagonia case study damage patagonia case study to leaving Reno.

Damage included separated seams and tearing, patagonia case study, and mailing labels peeled off several orders. We used three sizes of each brand in our tests. We documented the journey of the paper mailers through the Reno system from packing station to their exit and respective mail carriers, patagonia case study.

We encountered problems with these bags before they left the DC. A hole like this could soil an un-bagged garment during shipping.

Objective: Determine if it is possible for the Reno DC to remove polybags before shipping customer orders without damaging products. This will enable Patagonia to retain and recycle more plastic bags. When we extrapolated this time across an entire calendar year we estimated that it will take an additional 5, hours of work per year in labor to unbag every product we send.

Removing the bag and refolding patagonia case study garment at the shipping station. Objective: Quantify the amount of additional polybags that can be recycled if products are shipped to customers without polybags. Result: An estimated 50, pounds of plastic can be retained in Reno each year. If we are able to decrease the size of our polybags see next Objectivethe quantity of plastic will decrease. Objective: Investigate how Patagonia can reduce the amount of plastic it currently uses in packaging products.

Result: Folding products into smaller shapes would enable us to reduce the size of the polybag required for each patagonia case study. As you can see, there are several ways we might reduce plastic waste within our system in the future, patagonia case study.

Continue to use polybags at the factory level. We found that polybags are an effective barrier to damage that can occur during shipping and while going through the Reno picking system. Reduce the size of polybags used, patagonia case study. Many of our products are packaged in polybags that are far larger than the product. We recommend implementing packaging and folding guidelines at the finished goods factory level that require a reduction in the size of polybags.

Do not use paper mailers. We found that the two types of paper mailers we tested were barely strong enough to survive the journey through the DC.

We expect that they will not consistently reach customers unharmed. Continue to recycle all polybags collected in the DC. Baling the polybags that are collected in Reno is key to minimizing the waste we produce, patagonia case study.

Educate our customers. The survey responses inspired an unexpected recommendation which is to provide our customers with more information about how to recycle their packaging. Source recycled patagonia case study. By using recycled polybags we can reduce the amount of virgin petroleum we use in our packaging. We have started investigating the potential to source recycled polybags.

Increase polybag recycling at wholesale dealers. We have a tremendous opportunity to reduce the amount of plastic that ends up as waste by working with our wholesale dealers to ensure that polybags are recycled.

Nice study, but how do I recycle the polybag that protected my Patagonia fleece? Both of these options apply to Patagonia garment recycling as well. Many grocery stores take back plastic bags and the bags we use can be recycled in a grocery store recycling stream.

Follow this link and enter your zip code to find a plastic bag recycling location near you. Thanks to everyone at the DC for accommodating us while we performed these tests. As she snips the last strap, dark green fabric of different shapes and sizes spills onto the factory floor.

Her son Gabriele sprays them… Read More, patagonia case study. In particular, near-unbelievable claims swirl around cannabidiol, or… Read More. Footprint Chronicles. Taking the ride. Recommendations As you can see, there are several ways we might reduce plastic waste within our system in the future.

 

Patagonia Fashion Case Study | AMP

 

patagonia case study

 

The company’s mission statement declares their determination to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. Mar 21,  · Patagonia Case Analysis 1. Patagonia, Inc.: A Company Analysis William Duncan Seth Stephen 2. Cultural Control Issues: Patagonia, Inc. is an outdoor clothing and equipment company with a conservationist mindset. Patagonia’s business practices reflect its mission to reduce harm to the environment or if it is classic case of green marketing. In this case study of Patagonia’s organic cotton line, the implementation and enforcement of environmental and labor standards the company uses will be evaluated.